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Hospitality, Travel Brands Dropping the Ball on Mobile Among Millennials
The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from...
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Mobile World Congress 2015 to Host Groundbreaking Mobile Marketing Program
The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will...
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Mobile Driving Loyalty to Loyalty Programs
Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers...
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Mountain of Mobile Marketing: Mobile Shopping Climbing New Peaks
In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for...
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MMA Spotlights the Economic Value of Mobile Compared to Traditional Marketing...
The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The...
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Mobile Will Be 72% of U.S. Digital Ad Spend by 2019; Consumer Demand and...
It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion...
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IAB Report: Programmatic Mobile Advertising Appeals to 76% of Marketing Execs
How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though...
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Worried About Surviving Google’s ‘Mobilegeddon?’ You Had Plenty of Time to...
Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no...
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Mobile Audience Targeting is Darling of Digital Marketers
The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is...
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Digital Discount: 97.4 Million Coupon Clippers Moving to Mobile
Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4...
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MMA Issues Programmatic Navigator, New Report on Native Advertising...
This week, the Mobile Marketing Association (MMA) announced the availability of two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. “The...
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Global Mobile Media Snags 24% of Digital Advertising; Could Be $425 Billion...
Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast:...
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Ad Tech Still Full of Challenges for Many B2C Marketers in the Age of Mobile
40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and...
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Advertising is Dead, But Long Live Marketing: Experts Welcome Market Changes
When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers...
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Retailers Ramping Up Mobile Marketing Investments
RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large...
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More Marketers Taking People-Based Targeting More Seriously
According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a...
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Text Tops Talk for Best Customer Service Among Many Consumers
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it comes to customer service. But text certainly tops talk for some. New research,...
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